Digital marketing is a new way of advertising and reaching out to your customers. This type of marketing uses the internet to reach as many people as possible through different channels in the social media space, through email, banner ads and search engine optimization moving the customer from the stage of awareness to consideration of your product / service to conversion.
Here are seven key digital marketing channel strategies that will help you grow your business and carry the customer straight through the funnel:
1. Social Media
2. Search Engine Optimization (SEO)
3. Email Marketing (EM)
4. Pay-per-Click (PPC) Advertising
5. Video Marketing
7. Content Creation
Google Ads is one of the most popular platforms to use to reach your audience. It is a service offered by Google that allows businesses to purchase ads to be displayed on Google’s search engine results pages (SERPs). These ads are called text ads, because they appear as text at the top or bottom of search results. They can also be displayed as images in an ad unit above or below organic search results on desktop or mobile devices.
Digital advertising is one of the most effective ways to reach a target audience and are displayed on websites and apps, which can be text, images or video and involves email marketing, search engine optimization (SEO), social media marketing (SMM), content marketing, influencer marketing and e-commerce. The ads are highly targeted because they’re based on your interests and location. If you happen to search for “pizza delivery near me”, you may see an ad for a local pizza restaurant in close proximity.
Re-targeting or remarketing is one of the most effective ways to use digital advertising. When someone visits your website but doesn’t make a purchase, you can show them ads on other sites that are relevant to what they were looking at on yours. This helps build trust with potential customers and reminds them about your product.