You have developed your website or app with an agency or a freelancer. What’s next? You would like to attract your target audience and ensure you’re creating awareness, straight through converting your client. The first step to ensure the success of your online presence is optimizing for the search engines to display your content and ensuring your potential customer can find you when they search for you using particular keywords. Please note, it is not an easy process to increase ranking in search engines. You will constantly be searching for keywords that your competitors may be using as well as reputable quality backlinks to point to your platform.
You will need to evaluate the technical aspect part of your platform to help identify any issues that may be negatively affecting the website’s performance in search results, providing you with recommendations for how to fix any technical issues. Start by entering the URL of the website you want to audit into a tool like Screaming Frog or Website Auditor. Then, go through each of the questions on the below worksheet, checking off each item to ensure it has been properly implemented. If an item has not been implemented, make a note of it and consider making the necessary changes to improve the website’s SEO. Once you have completed the worksheet, you should have a clear idea of the strengths and weaknesses of the website’s SEO, and a plan for how to improve it.